Jumanji: Welcome to the Jungle
Jumanji: Welcome to the Jungle - Partner Content Day.
SONY: Hey Cartoon Network, we can only give you 3-5 minutes per talent...and we need to save some money...what can you do?
CN: What if we hand our iPhones to the talent and they talk to our fans like in an IG post...then they play their fave parts from the film?
SONY: We love it...so does Dwayne Johnson...you're IN!
(DJ was reviewing everything!)
Originally we had a big ol' script and an ambitious plan and more money. Well...things changed...like they do...and we ended up going the route depicted above. The whole campaign was a success and one of our favorite executions of connecting CN fans with their favorite movie stars.
Ben Amick - CD
Charles Barbour - Sr. W/P
Jason Heslep - Sr. Producer
Callie Beebe - Sr. Marketing Mgr.
In house production
Ted Frank - Editor
Sony - Awesome Client!
Dwayne Johnson as Dr. Xander "Smolder" Bravestone, a strong, confident archaeologist and explorer, and Spencer's avatar in Jumanji.
Jumanji: Welcome to the Jungle
Additional star captures from CN + Jumanji Content Day
Kevin Hart as Franklin "Mouse" Finbar, a diminutive zoologist and weapons carrier, and Fridge's avatar in Jumanji.
Nick Jonas as Jefferson "Seaplane" McDonough, an aircraft pilot and Alex's avatar in Jumanji
Jack Black as Professor Sheldon "Shelly" Oberon, an expert in many scientific fields and Bethany's avatar in Jumanji
Karen Gillan as Ruby Roundhouse, a scantily-clad commando and Martha's avatar in Jumanji.